Southern Comfort Juke Joint

 

2012 Best Brand Activation at the UK Festival Awards

 

Completed while at FRUKT Communications

 

 

Art Direction, Design, Branding, Posters, Stencils, Tee-Shirts

The Southern Comfort Juke Joint was an experiential campaign that brought the New Orleans spirit and a taste of the unexpected to festival goers across the UK.

We designed all the elements that went into creating the event, from old school fly posters showing the band line up, interior wall and bar stencils, to tee-shirt designs for staff. We created Brand Guidelines to show the heritage of the Juke Joint and the brand assets available for download, including logo lock-ups, posters, video slates and photography.

Juke Joint Brand Guidelines  //   Style guide and usage toolkit showing the heritage of the Juke Joint and the brand assets available

Tee-Shirt Design  //  Combining a sousaphone and DJ deck, mixing the old and new

Posters and Strutcards created for in-bar sampling events

Southern Comfort  //  Above the line pitch work based on the Juke Joint concept

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