Southern Comfort Juke Joint
2012 Best Brand Activation at the UK Festival Awards
Completed while at FRUKT Communications
Art Direction, Design, Branding, Posters, Stencils, Tee-Shirts
The Southern Comfort Juke Joint was an experiential campaign that brought the New Orleans spirit and a taste of the unexpected to festival goers across the UK.
We designed all the elements that went into creating the event, from old school fly posters showing the band line up, interior wall and bar stencils, to tee-shirt designs for staff. We created Brand Guidelines to show the heritage of the Juke Joint and the brand assets available for download, including logo lock-ups, posters, video slates and photography.